CLAIRE'S CLOSET

Your plug to the latest Fashion Trends

THE PROBLEM

How do we create a brand identity mark that would easily present the brands' goals and style and keep its unique selling point?

Claire’s Closet is an online fashion store that sells classy, stylish, trendy yet unique fashion items to their modern women clientele. The fashion items include, but are not limited to bags, shoes, clothing, and accessories.

Claire’s Closet was in search of an easily recognizable identity that will grow with them. A royal identity that will make their customers feel as classy and unique as the goods the business trades in.

KEY GOAL

Creating a Brand Identity for a stylish unique business.

MY ROLE

I was the lead Creative Director and Designer

I was responsible for the research and insight of who the actual target audience was and what appealed to them. This gave me key insights and keywords that would help build a a brand isentity that would be eye catchy and easyy to remember.

I combineeed the insight discovered and transalted tahht to a design mark that the represented the clients objective in their business. Also built a few content pieces with a few mockups to showcase the design of the logo created.

UNDERSTANDING THE USER
/OBSERVATIONS

Who love Unique and Classic? Claires' Closets target audience were hiden in this question. Find these lover and we have located the target audience.

Who are the lovers of UNIQUE and CLASSIC? We all love something rare. An item that only you can wear. One that mirrors your unique and classic personality. This is the traits that is major for the Claire's Closet targer audience. They love to own an item that drops the jaw in every setting they find themselves in.

Claire’s Closet targets the folks who strive to be unique in their ideas, their work and the way they live their lives. From the the closet to the cstreet, the office, as well as a Saturday night out.

THE CONCEPT

“ROYAL STYLISH CLOSET”

As we all have knowledge as well as respect for anyone, anything and everything that comes from Royalty. This logo idea represents exactly that, a feeling of Royalty with a stylish and modern twist. Thus commands respect and is not affected by the passage of time and changes in fashion
or trends. It is Timeless.

THE RATIONAL

In highlight of the diverse cultural stripes of the country, this concept is inclusives of all cultures, tribes, and all types of South Africans

Claire’s Closet will be a community of people who love the feeling of uniqueness and classiness of owning luxury items. This community will be built over the identity concept, Royal Closet. A mark and personality that will be unforgettable to the eye and the mouth.

This idea has to be learnt and from there onwards will be remembered for as long as possible. We will take advantage of the word associate technique. We are going to associate the Closet mark with the Royalty characteristics. Unique, rare, classic and value.